
China's call centre industry has become one of the largest in the world. Although the industry is valued at just over US$37 billion and still maintaining an annual growth rate of over 10%, it is one
'starving of talent'. From our observations, call centers are continuing to invest huge amounts in training to develop talented call centre workers to serve a rapidly growing industry.
A major Shanghai newspaper recently released a report entitled 'Shanghai's call centers are staving for talent'. It seems that despite worsening economic conditions, call centers continue to have difficulty recruiting qualified talents and still have difficulties with staff retention.
In
Beijing, we have seen a dramatic increase in the number of call centers requiring both English and soft-skills training. It is clear that call centers in China have long underinvested in training and perhaps, as some centers slow down, centers are finally allocating some time and resources to properly train their staff.